20 min. talk
This talk will summarise ten insights taken from a breadth of connected product design projects. Looking at this from a research perspective, we’ll see each insight paired with an actionable piece of practical advice for IoT projects.
This presentation covers ten insights we obtained designing connected products over the last years. We are an agency that combines the digital AND physical aspects of UX to produce results for clients in both consumer and business markets, both big corporates and start-ups.
We are not slick marketeers, we come from a product design background. This means User Centred Design and User Experience practices are second nature. These themes have been the focus of product design education (physical and digital) for years and we are shaped by them. Our design process reflects this: We gather insights from talking to actual users (in 2014/15 we conducted over fifteen user research studies in eight countries) and we test our designs in an early stage (eight user tests in four countries). Next to research, we have ample experience in both software, physical and electronics prototyping. We practice what we preach!
Next to this user-centred approach we know how to realise IoT products in the real world: How to judge required investments and planning, convince stakeholders, find partners and avoid the pitfalls of progressing your idea from concept to shippable product. These learnings, we’d love to share with you.
We will pack them in ten bite-size insights, each coming from an actual project. The insights will be illustrated with “making-of” / behind the scenes images, focus will not be on the end-result. Each insight will be concluded with some actionable advice.
As UX Design director, Koen van Niekerk leads a team of VanBerlo UX designers in projects varying from car dashboards, app development, embedded interfaces and wearables… VanBerlo is a Dutch design agency (90 multidisciplinary professionals), working on product design, UX, insights and strategy for start-ups and corporates. Before leading the UX team, Koen worked as a product and interaction designer on projects for clients like Maxi-Cosi, Douwe-Egberts, Philips, Saeco and Atag. Background and training as product designer (Industrial Design at Delft University) means combining the physical and the digital aspects of UX is second nature. Koen gave several lectures: SmartBadge project at UID (Den Bosch) in 2015, SmartBadge project at ThisHappened Rotterdam, 2014, Nefit Easy Smart Thermostate at Domotica / Slim wonen, 2013 and Connected Products at Thingscon Amsterdam, 2015.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
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