4 h. workshop
This workshop will take you on an in-depth journey through the basics of object-oriented UX. You will design (and learn about the value of designing) systems using recognisable components that match the user’s mental model.
We like to think that the top navigation is really important. It’s a critical component to the user experience... right?
But in practice, what is the very first thing that we hide when screen size gets tight? The navigation. Even if it’s not hidden, we are starting to see that users actually ignore persistent navigation. Instead, they often go straight for the big shiny objects — the content on the page. And users want that content to be connected to other relevant content. They don’t want to hunt through your menus, however well-intentioned.
In addition, users are rarely entering an experience through a prescriptive homepage. They are coming in through back doors like search and social. When a user lands on a content object (an article, an event, an artist, a campaign, a product), we need to ensure that they are offered up other relevant content beyond the obligatory you-might-also-be-interested-in crosslinking. And we need to make sure that from that one object instance a user can start to understand the larger system. If a homepage tells your user how your system works, object-oriented UX (OOUX) shows them.
This half day workshop will take you on an in-depth journey through the basics of object-oriented UX. Together, we will design systems comprised of consistent and recognisable objects that match our user’s real-world mental model. By focusing on objects, we will learn new strategies to create elegant, effective and modular design systems.
Sophia Voychehovski is the founder of Rewired, a UX studio based in Atlanta, GA, that consults solely to non-profits and social enterprises. Sophia founded Rewired after almost a decade of leading UX efforts for clients such as AT&T, the Internal Revenue Service, the Australian Tax Office and Blue Cross Blue Shield. She also served as a leader on the CNN.com UX team, most notably architecting the responsive design that presented results for the 2012 presidential elections. Sophia speaks internationally on object-oriented UX, which she believes is the future of web design.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
The Renaissance Hotel
Amsterdam, 1012 SZ
+31 (0)20 621 2223