EuroIA
2016
Amsterdam
22-24 Sept.
EuroIA 2017 goes to Stockholm

 

Saturday, 24 Sept. 14:25

Moo or Boo: Insights from an Internet of Cows

Bart Hilhorst

20 min. talk
One of the most tangible, and tangibly valuable applications of connected devices is in agriculture and farming. This talk will share practical insights from a smart dairy system project… the Internet of Cows (IoC?).

IoT
Data
Environment (Agriculture)

Dairy farming faces increasing problems and opportunities on issues such as commercial viability, the treatment of animals and environmental stewardship. A smart dairy system could be the way forward for the dairy farmers, as it does for other industries. But what exactly is to gain or lose when implementing these systems? And what are the issues regarding the design of such a system?

In this talk, I will describe client work involving the research into the viability of a smart dairy system. A smart dairy system involves attaching sensors to animals and installing sensors in barns and milk equipment. Together these sensors provide input on the main areas of interest for dairy farmers:

  • Health;
  • Fertility;
  • Production;
  • Nutrition.

On-site concept testing proved dairy farmers regarded insights into each of these areas in an integrated task-based user interface as very useful. There was however a technical challenge to reach the same level of reliability in insights for all the topics. False positives, unsound advice and sensor hiccups were obstacles in creating a holistic and trustworthy system. From a business point of view, these hurdles meant constant adjustment of goals and scope as each iteration of the concept seemed to open up another rabbit hole of complexity. In living things such as cows, it seems everything is interrelated. The takeaway that applies to both the Internet of Cows and Things is that more sensors and more data influence and even limit the design of the product and user interface.

Sketch by Nádia Ferreira

 

Bart Hilhorst

@barthilhorst

Bart Hilhorst is a customer experience consultant at User Intelligence in Amsterdam and has a background in user-centered interaction design. He likes to wrap his head around what people do and say when using all sorts of stuff. Then, he creates new business concepts with elegance for users and value for business in mind. Oh, and Bart likes animated gifs, awkward handshakes and bitterballen.

Scheduled on

 
14:00 - 14:20
My Amsterdam
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The Original Design Slam
Eric Reiss, Matthew Fetchko, and Dorelle Rabinowitz
14:25 - 14:45
Moo or Boo: Insights from an Internet of Cows
Bart Hilhorst
One of the most tangible, and tangibly valuable applications of connected devices is in agriculture and farming. This talk will share practical insights from a smart dairy system project… the Internet of Cows (IoC?).
14:50 - 15:10
The Ecosystem is Bigger than You!
Daniel Braithwaite, Kieron Leppard
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

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