4 h. workshop
As the diversity of output channels and devices constantly increases, adaptive content is becoming a necessity. This workshop will explain how to deliver the right content, in the right context.
This workshop will help attendees deliver more relevant content, regardless of device or channel.
As users are bombarded with words, videos, images, and messages on every screen and device, they go to greater lengths to avoid “noise” on the line. They want only the most relevant content. Therefore, only the most personalised, even context-specific content will get through. However, organisations need to meet these user demands on an ever diversifying array of target devices and channels.
This workshop features hands-on introductory exercises and templates that will help you model your own content in a scalable, future-proof way. Specifically, this workshop will teach:
Laptops with Microsoft Excel and Word (or compatible applications) are highly recommended.
Read our interview with Noz about his talk and workshop.
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge organisational and user goals. He is co-author of the book Content Strategy: Connecting the dots between business, brand, and benefits. Noz is well known as a pioneer in adaptive content modelling for delivering rich, personalised and contextually relevant content experiences. He has coached teams, developed processes and spearheaded solutions that have helped organisations leverage content assets to stand out in their sectors, while avoiding headcount increases and wasted costs. After 14 years in the content world, he founded his consultancy Urbina Consulting in 2013.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
The Renaissance Hotel
Amsterdam, 1012 SZ
+31 (0)20 621 2223