22-24 Sept.
EuroIA 2017 goes to Stockholm


Friday, 23 Sept. 09:00

Mapping Data

Kerstin Mehle, Victor Zwimpfer

4 h. workshop
Mapping puts the focus on the relationship between our mental models and the environment. In this workshop, we will take some of these indicated trails and attempt to map out our world at the moment.


Despite data is rather an abstract concept, we would like to explore the possible meanings / feelings of embodiment based on data. How do we render reality by acting out stories using procedures of measurements? How do we gather so called ‘data’ and how do we configure them as sensemaking walk-in maps?

In a first approach, we understand mapping as a kind of forming projections we live by. The principle of mapping puts the focus on the relationship between the mental models of human beings and indications in the environment. By moving around in an environment and mapping the surroundings out, we are doing inscriptions be it as forming mental models, practicing embodiment or creating artefacts. The interplay of these various kinds of inscriptions builds a topological map – an infrastructure – in which spatial, temporal, physical and semantic things are drawn together: a map as a gathering of facts and fictions.

Since information architecture could be circumscribed as making available orientation and navigation in a more or less (un)known territory, mapping data is of importance for our ordinary being in the world. So, in this workshop, we would like to take up the various indicated trails and mapping out our world at the moment. This momentary exposure will be reflected by projections into both the past and the future.

Read our interview with Victor about this workshop.


About Kerstin Mehle

As a screenwriter and lecturer for various fields in dramaturgy, media-science and film history, Kerstin Mehle currently works at University of Basel and as a freelancer for TV-fiction-development. Her special interest is storytelling and emotional inscription.


About Victor Zwimpfer

Victor Zwimpfer is trained both as social scientist and software engineer. He started his work concerning information architecture as research associate in the realm of interface design. For the last couple of years, he worked as lecturer in business analysis, human-computer interaction, information visualisation and data modelling at the Lucerne University of Applied Sciences and Arts.

Scheduled on

8:30 - 09:00
Welcome, Registration
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About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

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EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.