45 min. talk
“The frame around a painting changes how you perceive it, and the place the frame is hanging in changes it even more…” This talk will discuss the practicalities of placemaking as a tool to help people understand, and ‘frame’ information (and products) more effectively.
“Here you leave Today and enter the World of Tomorrow, Yesterday and Fantasy”.
You only understand things in relationship to other things. The frame around a painting changes how you perceive it, and the place the frame is hanging in changes it even more: you understand an image displayed in New York’s Museum of Modern Art differently than one hanging in a shared bathroom in a ratty hotel. Context matters.
When designing a digital product or service, you are engaging in a new type of placemaking: one that alters how people perceive and understand information. As with (building) architects, digital designers seek to create environments that are understandable and usable by human beings, and which can grow and adapt over time to meet their needs and those of their organisations.
This presentation will help you create more effective digital products and services by distilling lessons in placemaking from one of the most successful physical environments ever designed: Disneyland (and the subsequent Magic Kingdom-style theme parks around the world). You will learn how to create conceptual frameworks that allow users to make sense of and find their way through your information environment, and how those frameworks can inform a clear structure for your user’s experiences.
Among other things, you will learn:
Read our interview with Jorge about his talk and workshop.
Jorge Arango is an information architect with 20 years of experience designing digital products and services. He’s a partner in Futuredraft, a digital design agency based in Oakland, CA. Jorge is a co-author of Information Architecture for the Web and Beyond, the fourth edition of O’Reilly’s celebrated “polar bear” book, and has served the global UX community as president and director of the Information Architecture Institute and as managing editor of Boxes and Arrows magazine.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
The Renaissance Hotel
Amsterdam, 1012 SZ
+31 (0)20 621 2223