EuroIA
2016
Amsterdam
22-24 Sept.
EuroIA 2017 goes to Stockholm

 

Thursday, 22 Sept. 14:55

Lands, Hubs and Wienies: Placemaking Lessons From the Magic Kingdom

Jorge Arango

45 min. talk
“The frame around a painting changes how you perceive it, and the place the frame is hanging in changes it even more…” This talk will discuss the practicalities of placemaking as a tool to help people understand, and ‘frame’ information (and products) more effectively.

Placemaking
Architecture
Experience strategy

“Here you leave Today and enter the World of Tomorrow, Yesterday and Fantasy”.

You only understand things in relationship to other things. The frame around a painting changes how you perceive it, and the place the frame is hanging in changes it even more: you understand an image displayed in New York’s Museum of Modern Art differently than one hanging in a shared bathroom in a ratty hotel. Context matters.

When designing a digital product or service, you are engaging in a new type of placemaking: one that alters how people perceive and understand information. As with (building) architects, digital designers seek to create environments that are understandable and usable by human beings, and which can grow and adapt over time to meet their needs and those of their organisations.

This presentation will help you create more effective digital products and services by distilling lessons in placemaking from one of the most successful physical environments ever designed: Disneyland (and the subsequent Magic Kingdom-style theme parks around the world). You will learn how to create conceptual frameworks that allow users to make sense of and find their way through your information environment, and how those frameworks can inform a clear structure for your user’s experiences.

Among other things, you will learn:

  • How complex new products and concepts can be made understandable (and enjoyable!) by directly addressing deep user needs and expectations
  • How clear organisational frameworks can help orient new users and make it easier for folks to use your product
  • How carefully selected language can help establish roles and expected patterns of behaviour
  • How “plussing” — putting in a extra effort to make products extraordinary — can make your information environment not just understandable, but pleasurable and memorable

Read our interview with Jorge about his talk and workshop.

Session slides

Lands, Hubs, and Wienies from Jorge Arango

 
Video recording of this same talk at IA Summit, May 2016

 

Jorge Arango

@jarango

Jorge Arango is an information architect with 20 years of experience designing digital products and services. He’s a partner in Futuredraft, a digital design agency based in Oakland, CA. Jorge is a co-author of Information Architecture for the Web and Beyond, the fourth edition of O’Reilly’s celebrated “polar bear” book, and has served the global UX community as president and director of the Information Architecture Institute and as managing editor of Boxes and Arrows magazine.

Scheduled on

 
14:00 - 14:45
Keynote
Claire Rowland
 
14:55 - 15:40
Lands, Hubs and Wienies: Placemaking Lessons From the Magic Kingdom
Jorge Arango
“The frame around a painting changes how you perceive it, and the place the frame is hanging in changes it even more…” This talk will discuss the practicalities of placemaking as a tool to help people understand, and ‘frame’ information (and products) more effectively.
Designing for Connected Health
Reinoud Bosman
Tools to assist and optimise healthcare services are becoming increasingly common, and undoubtably valuable. This talk will show how, in the name of usability, these services can be tied together into one integrated and intuitive system.
15:50 - 16:10
Making Privacy Useable
Philipp Murkowsky
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

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