EuroIA
2016
Amsterdam
22-24 Sept.
EuroIA 2017 goes to Stockholm

 

Thursday, 22 Sept. 09:00

Introduction to Information Architecture: the Workshop

Donna Spencer

4 h. workshop
From categorisation to content modelling, this four hour workshop will cover the fundamentals of information architecture. Using lots of real world examples, you will leave with an understanding of both the theory, along with the practical methodologies needed to get started.

Psychology
User research
Cross-channel

This half day workshop is the ideal introduction to information architecture (IA). Suitable for brand new folks to those with some IA or UX experience, it covers core concepts and practices that are fundamental to any kind of information architecture work.

The theories and concepts the workshop will cover:

  • categorisation theory and how categories work in our brains;
  • types of classification and when they work or don’t;
  • content modelling.

The work practices it will include are:

  • inventory-ing and analysing content;
  • drafting an information architecture;
  • testing an IA and labelling.

This workshop is technology-neutral. The concepts are applicable to large screen, small screen and everything in between. They aren’t just about websites, but anything that involves content, categorisation, labelling and structure — this might be your knowledge management system, e-commerce back end or paper-based work instructions.

Session takeaways:

  • A good understanding of IA concepts;
  • A good understanding of activities in an IA-focused project;
  • A ton of tips based on real-world, complex examples.

 

Donna Spencer

@maadonna

Donna Spencer is a user experience designer and conference organiser. She loves working on all aspects from strategy to implementation, no matter what she’s designing. She’s a regular conference speaker and article author; and has written three books — on card sorting, web writing, and information architecture.

Scheduled on

08:30 - 09:00
Welcome, Registration
 
09:00 - 13:00
Workshops
Core IA
Introduction to Information Architecture: the Workshop
Donna Spencer
From categorisation to content modelling, this four hour workshop will cover the fundamentals of information architecture. Using lots of real world examples, you will leave with an understanding of both the theory, along with the practical methodologies needed to get started.
Content & UX Design
Modelling Adaptive Content for Multiple Channels
Noz Urbina
As the diversity of output channels and devices constantly increases, adaptive content is becoming a necessity. This workshop will explain how to deliver the right content, in the right context.
Connected World
Connecting Conversation
Alastair Somerville
Design in the future will be as much about the emotions and personalities of products and services as it will be about their technical attributes. This workshop will explore this process, and provide the skills needed to do so successfully.
Strategy & Management
Transform: From Organization-Centric to Customer-Centric
Gerry McGovern
Digital transformation is cultural transformation: How to be an agent of change, helping your organization embrace digital transformation so as to deliver better customer experiences.
13:00 - 14:00
Lunch
 
14:00 - 14:45
Keynote
Claire Rowland
 
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

Gold Sponsors

Sponsors

 

EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.