45 min. talk
Considering the Internet of Things beyond human and device interactions, and in the context of agriculture. What is the value in devices communicating directly with plants and crops?
We used to think of the Internet of Things as device-human communication, where the human being is the animated counterpart. What if instead of a device, we have a living being such as a plant or a crop? In our talk, we’ll guide you through the discovery of how information architects and UX designers can help shape the agriculture of tomorrow. We’ll do it by showing how digital technologies and agriculture come together. Technologies like Ortotica Cloud Console and Amazon AWS IoT platform have been the playground for precision agriculture. Precision agriculture is the answer for healthier, sustainable products, with less environmental waste, aiming to have real time control of the plant’s growing condition, nutrient intake while protecting the overall crop.
Taking advantage of information technology, farmers and agronomists can collect precise data about their fields and use that knowledge to customise how they cultivate. Sensing and predictive analytics can be used to make smarter decisions, but smarter decisions need us to put data together meaningfully and smarter interfaces to help people read data and act upon them. That’s where IAs and UX designers intervene.
No matter how sophisticated sensors and technologies are, focusing on real users’ needs, designers can help by selecting the right amount of data and content to make these systems informative, while organising them in information spaces that can be easily accessible and understandable. We’ll show with a live demo of how, from a site-specific activity, farming can be transformed into a remote control system: an Italian farmer, one of the main European rocket salad farmers, switched to a remote monitored agriculture to produce an even healthier and sustainable product.
Sketch from Inge Nahuis, consultant at GriDD Effective Information
The first time Antonella Turchetti met IA was in the early 2000s when dealing with a Public Administration information archive aiming to improve communication between PA and its citizens. Since then, she’s committed to help organisations develop high quality and user driven digital solutions, with strategy, team and people management and innovation. She decidedly believes that a good UX builds on the foundation of a good IA, supporting a holistic approach to design. With 10+ years field experience, she never stops perfecting herself and has lately expanded her career to service design, joyfully playing with co¬design.
Vittorio Arenella is an industrial and interaction designer specialised in HCI and software ergonomics. He has been practicing Interface Design for more than a decade with a keen interest in computer science and electronics: he made his first “Info¬object” back in 2003 when nobody called it IoT. Co-Founder and Project Director of noocleo, he deals with digital innovation projects both in the web industry and IoT. Like an explorer, he likes to experience new paths, discover new chances and then disseminate them to people.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
The Renaissance Hotel
Amsterdam, 1012 SZ
+31 (0)20 621 2223