EuroIA
2016
Amsterdam
22-24 Sept.
EuroIA 2017 goes to Stockholm

 

Friday, 23 Sept. 09:00

From Strategy to Structure (and Back Again)

Jorge Arango

4 h. workshop
In a multi-channel reality, conceptual modelling can serve as a powerful bridge between your organisation’s strategy and the structures that get built into digital products. From the fundamental theory to the practical implementation, this workshop will explain how.

Cross-channel
Connected devices
Experience strategy

Information architecture is more important today than ever before: Not only is there more information available to us at any given time, but there are also more means to access and produce it. As a designer of information environments, you need to be able to think beyond the user interface to the underlying structures which bring order and coherence to the products and services your users will interact with.

This hands-on workshop re-considers the fundamentals of IA in light of our new multi-channel reality. We will focus on the role of conceptual modelling in the design process, and how modelling can serve as the bridge between your organisation’s strategy and the structures that get built into digital products.

Session takeaways:

  • You’ll get a refresher on the fundamental goals of IA, and how they are impacted by our multi-channel reality;
  • You’ll learn about the use of conceptual modelling in IA;
  • You’ll learn how to make the leap from conceptual models to “traditional” IA deliverables such as organisation schemes, labelling systems, and navigation systems;
  • You’ll learn how to design structures that convey meaning across various contexts, including the web, mobile apps, and more.

Read our interview with Jorge about his talk and workshop.

 

Jorge Arango

@jarango

Jorge Arango is an information architect with 20 years of experience designing digital products and services. He’s a partner in Futuredraft, a digital design agency based in Oakland, CA. Jorge is a co-author of Information Architecture for the Web and Beyond, the fourth edition of O’Reilly’s celebrated “polar bear” book, and has served the global UX community as president and director of the Information Architecture Institute and as managing editor of Boxes and Arrows magazine.

Scheduled on

8:30 - 09:00
Welcome, Registration
 
09:00 - 13:00
Workshops
Core IA
From Strategy to Structure (and Back Again)
Jorge Arango
In a multi-channel reality, conceptual modelling can serve as a powerful bridge between your organisation’s strategy and the structures that get built into digital products. From the fundamental theory to the practical implementation, this workshop will explain how.
Content & UX Design
Object-Oriented UX: Designing Elegant, Modular Systems
Sophia Voychehovski
This workshop will take you on an in-depth journey through the basics of object-oriented UX. You will design (and learn about the value of designing) systems using recognisable components that match the user’s mental model.
Connected World
Mapping Data
Kerstin Mehle
Victor Zwimpfer
Mapping puts the focus on the relationship between our mental models and the environment. In this workshop, we will take some of these indicated trails and attempt to map out our world at the moment.
Strategy & Management
Design Sprints at the BBC
Dan Ramsden
Cyrièle Piancastelli
Luisa Sousa
Rob Scott
A design sprint is a very powerful way to develop ideas in a short amount of time. This workshop will teach you how to get started, sharing the ideas and techniques used at the BBC.
13:00 - 14:00
Lunch
 
14:00 - 14:45
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

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