22-24 Sept.
EuroIA 2017 goes to Stockholm


Friday, 23 Sept. 09:00

Design Sprints at the BBC

Dan Ramsden, Cyrièle Piancastelli, Luisa Sousa and Rob Scott

4 h. workshop
A design sprint is a very powerful way to develop ideas in a short amount of time. This workshop will teach you how to get started, sharing the ideas and techniques used at the BBC.

Agile methodology

Design sprints are one way of designing, refining and testing ideas quickly and with rigour. They’re perfect for multidisciplinary teams and encourage a user-centred approach. They’re also intense — this is a sprint, not a walk. So the chance to practice one is valuable.

This workshop will introduce some of the ideas and techniques we’ve used at the BBC as we’ve carried out design sprints. We’ll share some techniques across each of the main stages of a design sprint — understanding, diverging, converging, prototyping and talk about some of the design research we carry out as part of our design sprints.

Design sprints offer a democratic way of developing ideas. It’s gruelling. But sprinting can be an inclusive process. Different experts bring their perspective to shape the way ideas evolve — if you can use a sticky note and a pen, you’re welcome. We’ve always included a range of disciplines. As well as designers, information architects and researchers from the design team, we include editorial colleagues, product managers, engineers and testers. Everyone has a role to play and has an opportunity for their voice to be heard. We’ll talk about ways to design a sprint to engage with senior stakeholders and other disciplines.

We’ll also talk about how we’ve combined design sprints with some tools of service design to reap cumulative value from multiple sprints. A service blueprint allows us to interrogate each idea at the same time as developing, prototyping and testing it. It lets us focus on the idea, and encourages us to consider its place in the wider service and the needs of the user. We can also begin to get a picture of the ecosystem that different combinations of ideas would create, helping us to judge the feasibility as well as the desirability that we learn about from user testing.

Sketch by Nádia Ferreira


About Dan Ramsden


As Creative director for user experience architecture (UXA) at the BBC, Dan Ramsden leads a team of IA specialists. He is responsible for defining the professional practice of UXA at the BBC and ensuring that they are creating information architecture that delivers the best possible experiences to the audiences. He lives just outside Sheffield (UK) with a wife, a child and a cat called Rosa.


About Cyrièle Piancastelli

Cyrièle is a Senior User Experience Architect at the BBC. She started working in creative agencies as a back-end / front-end developer, before turning to user experience design and project management 7 years ago, in order to get involved earlier into production. It’s only when she moved to the UK in 2013 that she specialised in UX Design and Information Architecture. She <3 data, is obsessed with semantics, and she loves designing systems to solve issues, whether it’s at work or at home. She’s also known for having a very long cat.


About Luisa Sousa

Luisa is a User Experience Architect at the BBC, working with BBC’s Global Experience Language (GEL). She likes logic, pragmatism and understanding the ‘what' and the ‘why' before tackling the ‘how'. She can often be heard ranting about something “that just makes no sense!”. She loves sushi and jelly beans and her pet hates are tupperware and iTunes.


About Rob Scott

Rob is a User Experience Architect at the BBC, working on products for internet-enabled big screen devices such as Smart TVs and Games Consoles. Prior to the BBC, he spent 7 years with a niche provider of meaningful travel experiences, constructing the IA for CRMs, flight bookings and event management systems. He has not (yet) written any industry books, nor has he sat on any boards, however he did once read from his childhood diaries on stage in London's West End. He is a Computer Science Graduate of Manchester University and food, music and all things nerdy.

Scheduled on

8:30 - 09:00
Welcome, Registration
09:00 - 13:00
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Strategy & Management
Design Sprints at the BBC
Dan Ramsden
Cyrièle Piancastelli
Luisa Sousa
Rob Scott
A design sprint is a very powerful way to develop ideas in a short amount of time. This workshop will teach you how to get started, sharing the ideas and techniques used at the BBC.
13:00 - 14:00
14:00 - 14:45


About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

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EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.