EuroIA
2016
Amsterdam
22-24 Sept.
EuroIA 2017 goes to Stockholm

 

Saturday, 24 Sept. 14:00

The Original Design Slam

Eric Reiss, Matthew Fetchko, and Dorelle Rabinowitz

2 h 20 min workshop
The Slam is a high-powered, 2 ½ hour brainstorming competition. We give participants a problem to solve and business goals to address, forcing them to think beyond ordinary constraints. They leverage hard and soft business skills in a team effort to solve the unsolvable, and a prize is awarded at the end.

Brainstorming
Design problem
Interdisciplinarity

The Slam is a high-powered, 2 ½ hour brainstorming competition. We give participants a problem to solve and business goals to address, forcing them to think beyond ordinary constraints. They leverage hard and soft business skills in a team effort to solve the unsolvable, and a prize is awarded at the end.
The Original Design Slam provides an opportunity for participants to bring skills they have learned at the conference (and elsewhere) to bear on a problem in an environment that demands creativity and outside-the-box thinking. Conceived in 2004, our Slam concept launched design slams and hackathons around the world.


How it works in practice
We represent members of a client team with an insurmountable design problem or philosophical challenge. After a short presentation of the business case we want participants to address, we divide the 48 participants into six teams and give them an absurdly short period of time to come up with a design proposal and related business case. During the brainstorming, we are available to answer any questions the teams may have.

At the end of the brainstorming period, each team submits their solution according to strict parameters. Teams then present their case to the clients and answer any questions they may have. The client group chooses a winning team and awards a prize to each member.

  • Rules, introductions, and problem presentation: 15 minutes
  • Breakout sessions: 45 minutes
  • Solution presentation: 60 minutes
  • Awards (not necessarily immediately afterwards): 5 minutes

The Slam works for all levels of participants from the shyest newbies to the most jaded pros. And it is lots of fun!

Read our interview with Eric Reiss about Design Slam.

 

About Eric Reiss

@elreiss

Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as an information architect, although he can’t explain exactly how.
In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, a leading UX company with offices and associates in over a dozen cities worldwide. He also has several books to his credit.

 

About Matthew Fetchko

@MattFetchko

Matthew is Vice President of Communications and Planning, in the Global Investment Management Digital Experience team at J. P. Morgan Asset Management. The role focuses on managing the communications and client relationships for the group, and interfacing between project teams and senior leadership to maintain consistent and meaningful interaction. The team is responsible for an ecosystem that includes web sites, apps, social media and other interactive media.
Matthew has worked with a number of interesting organizations, clients and projects, from financial services to online content focused communities, stretching back to the pre-historic days of the mid 90s.
Prior to the digital realm becoming an all consuming passion, he's spent time as a graphic designer, art director, and a creative director. He has also studied painting, ceramics and drawing in addition to interactive media.

 

About Dorelle Rabinowitz

@dorelvis

Dorelle Rabinowitz is an experience design leader, information architect, and storyteller. She is currently Sr. Director of Merchant UX for PayPal. Previously, Dorelle was the design strategist for Intuit’s Harmony Design System where she helped teams design across an ecosystem and be increasingly design-led. Before that, she directed UX teams at eBay, Google, and Yahoo!. Dorelle has deep expertise in system-level creation and development of design languages, as well as a passion for solving complex business problems with great design.

Scheduled on

 
09:00 - 13:00
Workshops
Content & UX Design
Psychology of Performance or Why Performance Matters
Denys Mishunov
Connected World
Rapid Cross-Channel Prototyping
Andrea Resmini
Strategy & Management
Design Teams is a Design Exercise: How to Build, Inspire and Keep Design Teams (Happy)
Alberta Soranzo, Martina Hodges-Schell
13:00 - 14:00
Lunch
 
14:00 - 14:20
My Amsterdam
Peter Boersma
My Amsterdam will provide citizens of Amsterdam with information about the status of their government processes, with pointers to places where they can influence them. It will also build integrated profiles; it’s an IA’s dream!
The Original Design Slam
Eric Reiss
Matthew Fetchko
Dorelle Rabinowitz
The Slam is a high-powered, 2 ½ hour brainstorming competition. We give participants a problem to solve and business goals to address, forcing them to think beyond ordinary constraints. They leverage hard and soft business skills in a team effort to solve the unsolvable, and a prize is awarded at the end.
14:25 - 14:45
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

Gold Sponsors

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EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.