EuroIA
2016
Amsterdam
22-24 Sept.
EuroIA 2017 goes to Stockholm

 

Thursday, 22 Sept. 16:40

Data is a Designer’s Best Friend

Kathryn Parkes

45 min. talk
Delving into the world of the data scientist, this talk will show that once a few fundamentals of their language are understood, we can foster a valuable relationship between data and design. Leading to better outcomes for both parties.

Data
Big data
Data science
Artificial intelligence

The environment in which we work as designers and information architects is evolving into a complex world of interconnected devices, sensors, networks and diverse systems with such vast volumes of data being created that it can seem totally overwhelming. This profusion of data has seen the rise in importance of the data scientist in modelling this complex ecosystem. But the world of data science can seem quite foreign to designers where there is a whole new language to learn — of data mining and uncertainty modelling, machine learning & propensity scoring. If we don’t speak the same language how can we work together to find meaning and insight in the data?

This talk will delve into the world of the data scientist to show that their world is really not all that different from our own and that once a few fundamentals of the language are understood, it can enable us to see how a close relationship between data and design can lead to beneficial outcomes for both sides.

Using examples from my experience working with a data science team specialising in predictive algorithms, I will explore whether predicted future behaviour really can be used reliably to influence and customise user experiences, and how this can affect the role of the designer in the organisation.

Session slides

Data is a Designer's Best Friend - EuroIA 2016 from Kathryn Parkes

Sketch by Nádia Ferreira

 

Kathryn Parkes

@kathrynparkes

Kathryn Parkes is Director of UX and Design at Swrve, a mobile marketing automation company. She has previously managed her own UX design consultancy as well as led the implementation of research and design strategies for clients in the telecommunications, tech, banking and public sector at design agency IQ Content. Her background is in education technology having led R&D and New Product Development at Electric Paper, one of Ireland’s most successful e-learning companies. She is an active member of the UX community in Dublin and enjoys speaking, mentoring and running workshops on communicating design ideas through sketching and visual storytelling.

Scheduled on

 
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Making Privacy Useable
Philipp Murkowsky
16:10 - 16:40
Coffee break
 
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Architectural Critique of Connected Utopias
Thomas Wendt
This talk will explore some of the worrisome aspects of connected device ecosystems and how designers and information architects, with their expertise in ecological thought, are poised to shape the emergence of “connection”, not just react to it.
Data is a Designer’s Best Friend
Kathryn Parkes
Delving into the world of the data scientist, this talk will show that once a few fundamentals of their language are understood, we can foster a valuable relationship between data and design. Leading to better outcomes for both parties.
17:35 - 18:25
Lightning Talks
 
18:30 - 20:00
 
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

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EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.