45 min. talk
Delving into the world of the data scientist, this talk will show that once a few fundamentals of their language are understood, we can foster a valuable relationship between data and design. Leading to better outcomes for both parties.
The environment in which we work as designers and information architects is evolving into a complex world of interconnected devices, sensors, networks and diverse systems with such vast volumes of data being created that it can seem totally overwhelming. This profusion of data has seen the rise in importance of the data scientist in modelling this complex ecosystem. But the world of data science can seem quite foreign to designers where there is a whole new language to learn — of data mining and uncertainty modelling, machine learning & propensity scoring. If we don’t speak the same language how can we work together to find meaning and insight in the data?
This talk will delve into the world of the data scientist to show that their world is really not all that different from our own and that once a few fundamentals of the language are understood, it can enable us to see how a close relationship between data and design can lead to beneficial outcomes for both sides.
Using examples from my experience working with a data science team specialising in predictive algorithms, I will explore whether predicted future behaviour really can be used reliably to influence and customise user experiences, and how this can affect the role of the designer in the organisation.
Sketch by Nádia Ferreira
Kathryn Parkes is Director of UX and Design at Swrve, a mobile marketing automation company. She has previously managed her own UX design consultancy as well as led the implementation of research and design strategies for clients in the telecommunications, tech, banking and public sector at design agency IQ Content. Her background is in education technology having led R&D and New Product Development at Electric Paper, one of Ireland’s most successful e-learning companies. She is an active member of the UX community in Dublin and enjoys speaking, mentoring and running workshops on communicating design ideas through sketching and visual storytelling.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
The Renaissance Hotel
Amsterdam, 1012 SZ
+31 (0)20 621 2223