45 min. talk
Considering how we might affect the way hospital-based medical systems approach human-centered design, we can take a look at the greater context of these systems. Is there a digital revolution inbound for the health?
Spending $9.715 per capita (The World Bank, 2013), the United States sits on top of the world of total health expenditures, but ranks only 33rd in population health. With 165.169 mHealth applications available for download to more than two-thirds of Americans who own a smartphone, one might think the digital revolution is going to cure everyone. And with an estimated unlocked revenue value of $300Bn to $450Bn for 2018, the payday certainly looks big for the digital health solutions.
However, the healthcare industry is failing the care model. Facing disruption in an open, competitive marketplace, the big insurance and big pharma, along with the hospital-based medical systems are trying to ride the wave of digital transformation in the most archaic way: adding a digital silo to their organisational chart. Battling conflicting workflows, poor integrations of a wide range of applications, and legacy policies and infrastructure, digital is as challenged as its peers in the marketing, patient experience, physician relationships, and consumer product departments to produce a comprehensive strategy for transformation.
The good news is that medical systems are just that: systems. And like every other systems in the world, they can be designed. By connecting transactional, chronic, and acute patients, insurance plan members, healthy people looking to maintain their health, overworked physicians, and clinical staff in a space crowded with wearables, mobile applications, and genomic tests, the architecture of people and system interactions maps the path to a holistic experience.
Sketch by Nádia Ferreira
Bogdan Stanciu has combined training in Marketing and Economics, along with over ten years in user experience and product design. He has been given the opportunity to share his leanings on UX teams and processes, both as a speaker at The Web and Beyond (Amsterdam) and IA Konferentz (Berlin), and as a poster presenter at the IA Summit (Baltimore) and EuroIA (Rome). He’s currently trying to affect how hospital-based medical systems approach human-centered design.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.
EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.
EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.
The Renaissance Hotel
Amsterdam, 1012 SZ
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